Flycatcher Toys
Tal Zilberman is an experienced marketing professional currently serving as the Chief Marketing Officer at Flycatcher Toys since March 2024. With a career spanning over 15 years in various high-level marketing roles, Tal Zilberman has held positions such as VP of Marketing at Vee and Natural Intelligence, where responsibilities included managing branding strategies and launching significant products. Prior experience includes leadership roles at Kryon and Perion Network, among others, as well as co-founding FlyCatcher Inc., where Tal Zilberman developed the award-winning "Smart Sketcher." In addition to practical experience, Tal Zilberman serves as a mentor through Tal Zilberman Consultancy since 2006. Educationally, Tal Zilberman holds a Bachelor's degree in Economics and Business from The Open University of Israel.
This person is not in any teams
This person is not in any offices
Flycatcher Toys
Flycatcher is a young UK company that creates innovative tech toys for kids. It was founded in 2014 by Shay Chen, an Israeli developer who ran two successful technology businesses before focusing his attention on toys. As a father as well as an inventor, he saw how his children seamlessly moved between digital and physical worlds, learning how to navigate their complicated 21st-century lives through play. “Technology was like a magnet for them,” says Chen. “But I wanted to make sure that they also played offline and learned the social skills that are often missing with screens.” All Flycatcher toys utilize technology in new ways. But equally important, they incorporate physical play with the same kind of seamless energy that Chen admired in his children. In 2017, Flycatcher introduced the smART sketcher® Projector. The smART sketcher® Projector put the fun of sketching, drawing, and writing into the hands of kids using photos from any mobile device. It was an instant hit, winning numerous awards in the United States and globally. Next up was the smART Pixelator™, which combined light-focused technology with hands-on art to encourage creativity and STEAM learning. This too, garnered multiple awards, including being named one of Time Magazine’s Best Toys of 2019. The newest Smarty products, geared for preschoolers, also embrace technology in innovative, engaging ways. Smarty JOJO™ and Smarty FLUTTER™ combine active physical play and learning using an interactive flying “friend.” In addition to teaching directions, opposites, shapes, and emotions, they also identify colors. The hand-held Smarty PAD™ is an LED tablet that incorporates motion sensors in fun, age-appropriate learning games. “Our goal is to use emerging technologies to embrace active STEAM learning while nurturing creativity, motor skills, emotional intelligence, and basic story-telling,” says Chen. “All of our products balance physical and digital activities.