FLYDE
Jesús Ponce Martín currently serves as CTO at FlyDE.io since October 2019 and has held the same title at enala since June 2007, where responsibilities include technical project leadership and technological innovation for notable clients such as Globalia and Tetra Pak. Previous experience includes CTO roles at Kootae, where a Revenue Management System for hotels was developed, and at Smart Dialogue, focusing on mobile application development. Additionally, Jesús Ponce Martín has contributed as a partner at Amelia Agency, managing technology-driven marketing campaigns, and has held various technical and management positions across several companies, emphasizing system integration, outsourcing, and project management.
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FLYDE
Most businesses are not using the power of their data stack properly which can cause a revenue loss of 4-7% each year. We built FLYDE SaaS platform to help consumer brands and retailers that already have an advanced tech stack (CRM, e-commerce platform, marketing automation software, retail tracking technology, digital marketing campaigns, etc) but they still experience pain or tension in two situations: Data dispersion. Companies that have their data sources in silos and disconnected from each other. FLYDE is the easiest and most accessible customer data platform able to connect all your data sources and deliver a customer control panel with a 360 granular view of your customer base, on which you can act on in real time. Predictions through last century systems. In many cases even with a good connection between the data sources, businesses deploy predictive models sporadically and through systems of the last century. FLYDE has embedded its own AI/ML-driven predictive models into the platform that help increase customer retention and life time value by 20%, maximize lead to sale conversion and ultimately increase profits and ROAS by 43%. We are much more than a CDP (Customer Data Platform) and with 15+ years of experience in creating and implementing big data technology solutions, we have as distinctive assets: (1) the accessibility and accuracy of our AI, (2) the smart and actionable segmentations that drive customer activation with higher ROI and (3) a world-class customer success approach to serve our client organisations.