Luming Zhang

Luming Zhang has six years of work experience in the field of marketing and data analysis. In 2017, they began as a Data Analyst at FlyHigh Group, Inc. where they managed sales databases and queried over 50+ tables. In 2019, they moved to DuPont as a Data Analyst and applied Window function, Self-Join & CTE with MySQL. In 2020, they began their roles as a Marketing Analyst at both FlyHigh Group, Inc. and DATAMIMO. At FlyHigh Group, Inc., they refined metrics and performed Exploratory/funnel Analyses to understand customer needs and identify potential customers' pains. At DATAMIMO, they achieved 8% monthly website user growth by founding a 4-member growth-hack team, prioritized product roadmap and tracking product metrics, and worked closely with the Hack team on Media Mix Model (MMM) and generated contribution charts & Diminishing Return Curves. Additionally, they had a project at Google as an App Store Business Health/Consumer engagement Analysis and at Electronic Arts (EA) as a FIFA Purchase Likelihood Analysis. For both projects, they consolidated 4M data through SQL and aggregated data into customer and application dimensions, visualized the data distribution via Tableau for user profiling, and conducted exploration analysis via Tableau and SQL to generate executive summary reports on the consumer buying behavior.

Luming Zhang obtained a Bachelor of Science in Finance, General from the University of San Francisco between 2013 and 2017. Luming then pursued a Master's degree in Integrated Marketing from New York University between 2018 and 2020. Additionally, they obtained a Master of Science in Integrated Marketing from New York University in 2020. Lastly, they obtained a Big Data Fundamentals with PySpark certification from DataCamp in July 2020.