Barbara Senich

Barbara Senich is an accomplished executive with extensive experience in healthcare marketing and advisory roles. Currently serving as a Board Advisor for FlyteHealth, Barbara contributes to the advancement of comprehensive obesity care. Additionally, Barbara holds positions as a member of the UNC Board of Visitors and as Chair of the UNC School of Nursing Board of Visitors, focusing on enhancing education and support for students. Previously, Barbara served as SVP of Product Marketing & Market Research at ConnectiveRx and held senior leadership roles at Generation Health, Roche, Medco, and Merck, where expertise in strategic development and marketing has been demonstrated. Barbara's educational background includes an MBA in Healthcare from Columbia Business School, an MPH in Health Administration from Columbia University Mailman School of Public Health, and a BSN in Nursing from the University of North Carolina at Chapel Hill.