FM Group
Result-oriented work at all levels

A close, accessible trading partner with a dominant position in the horticultural sector. The commercial spirit, the family-run company culture and the result-oriented way of working go hand in hand with a personal and pleasant relationship. We are committed to linking each party in the horticultural industry to each other through our House of Services so every entrepreneur can perform optimally. FM Group has a rich, adventurous history spanning more than fifty years.

FM Group connects all parties in the supply chain by operating from a "House of Services". We focus on three working areas: specialist trade (florists), wholesale businesses, and retail and e-retail. FM Group is active in the product groups of flowers, plants, and accessories.

FM Group offers solutions for many types of entrepreneurs. Customers can purchase both centrally and de-centrally. FM Group is purchasing from different locations around the world and always carries out quality control. Also, the sales channels, such as Cash & Carry's, purchase locally. This means that you can also purchase local products from FM Group. The services within the group - such as the marketing agency and the business intelligence department - support optimising the sales of the customer groups and offer sales promotion resources, but also sales data per area/country.

With our exceptional scale and strength in the field of human capital, global and local sourcing, widespread distribution and services, FM Group aims to strengthen the position of the global specialist and wholesaler.

Currently, we employ 2,000 people at FM Group worldwide and sell to 25,000 customers, spread over 82 countries. And we are jointly responsible for a turnover of 500 million euros (2020).

Agriculture & Farming

Flowers

Retail

FM Group

De Kwakel office focuses on operational management, digital commerce, and HR consultancy in Noord-Holland, Netherlands.

De Kwakel

Frank Koenen

Gerko Schortemeijer

Caroline van Den Broek

Marco Kroonwijk

Martin Vered

Erik Pesch

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department focuses on managing commercial relationships and driving business strategy.

Commercial Operations

This department focuses on analyzing data to provide insights and support decision-making through business intelligence tools and analytics.

Business Intelligence

This department focuses on analytics, development, and marketing strategies to enhance digital sales and online commerce initiatives.

E-Commerce Strategy

This department is responsible for managing client relationships and ensuring customer satisfaction.

Account Management

This department oversees and manages creative projects from inception to completion, ensuring alignment with organizational goals.

FM Group

Org chart

Teams

Human Resources

Commercial Operations

Business Intelligence

E-Commerce Strategy

Account Management

Creative Projects

Offices

FM Group

Org chart

Teams

Human Resources

Commercial Operations

Business Intelligence

E-Commerce Strategy

Account Management

Creative Projects

Offices

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