Pete Frizzell

Pete Frizzell is a highly experienced executive with a long tenure at Farmers Mutual Group (FMG), currently serving as Chief Marketing Officer since October 2009. In this role, Pete leads the marketing function, focusing on driving business growth through innovative client propositions and user experiences across various channels. Prior roles at FMG include Chief People Officer, interim Chief Insurance Officer, and General Manager of People & Culture and Communications, where key achievements include developing a five-year strategy for well-being and sustainability initiatives. Pete also contributes to organizations such as the Rural Leaders and Farmstrong as a Board Chair, and served on the ICMIF Intelligence Committee. Educational qualifications include a Ph.D. in Operations Research, as well as master's and bachelor's degrees in mathematics and statistics from Massey University.