Laura Caillaud

Laura Caillaud is an experienced digital marketing professional specializing in acquisition strategies, with a robust background in e-commerce and search engine advertising. Currently serving as Responsable Acquisition International at Fnac Darty since January 2018, Laura focuses on driving revenue and increasing market share across various international e-commerce sites. Prior roles include Chargée d'Acquisition Digitale Internationale at Fnac and Responsable Affiliation et Retargeting Europe at Pixmania, where duties involved managing digital acquisition channels, optimizing campaigns, and analyzing performance metrics. Laura holds an International Master of Marketing from EADA Business School and a Master in Marketing and Management from IDRAC Business School.