Lyes Guemroud

Lyes Guemroud is a Trade Marketing & Retail Media Manager at Fnac Darty, overseeing gaming brands such as PlayStation, Nintendo, and Xbox, as well as hardware marketing efforts for brands like Google and Samsung. Previously, Lyes served as an Account Manager for Expandi Group, managing accounts for Samsung, AMD, and Amazon Web Services, and as a Digital Marketing Consultant at AMD. Experience also includes roles at Siemens, where Lyes was involved in managing education partnerships, and at MSA, coordinating healthcare projects. Lyes started a career in retail management at MARIAGE FRÈRES and has a strong educational background with a Master's degree from Paris School of Business in Digital Business and other qualifications in E-Business and Public Administration.