Mateusz Zybaczynski

Chief Executive Officer at Foap AB

Mateusz Zybaczynski has held several positions in various companies since 2010. In 2010, they founded and owned Nu Flow Polska, a world leader in total inside infrastructure clean water solutions for small diameter pipes. Mateusz was responsible for introducing the technology to the Polish market, including patent license acquisition, business strategy, financial strategy, communication strategy, marketing strategy, and delivery. In 2015, they founded and owned Dr Lemon, a tech company that uses data to change the way people buy used cars. Mateusz was responsible for growing the company at an annual growth rate of +300%, building web traffic, improving sales and lead funnels, social media marketing, experimenting with features, testing different ways of acquiring and engaging users, deciding on growth strategy and executing it, improving product conversion rates and users engagement, designing and executing content marketing strategy, PPC campaigns, email marketing, automation, and drip campaigns, and fundraising. In 2016, they founded and owned Warsaw Rising Productions, a progressive film production and marketing company. Mateusz was responsible for business strategy, marketing, and communication. In 2018, they became the Chief Executive Officer of Foap, a global leader in photo-video advertising, specializing in mobile first creativity. Mateusz was responsible for empowering global brands to drive performance across all platforms and formats, as the Foap community currently encompasses 3mln visual creators for both video and photo, who are based in 190 countries worldwide.

Mateusz Zybaczynski began their education in 2004, studying International Business at UCL. Mateusz then continued their studies at Brunel University London, where they earned a Bachelor of Business Administration (BBA) degree in 2005. From 2006 to 2010, they attended Kozminski University, also earning a BBA degree. Finally, they completed a Master of Science (MS) degree from the University of Warsaw in 2012.

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