Jake Howells

Jake Howells has extensive experience in brand and licensing, currently serving as the Head Of Brand & Licensing at FOCO since May 2021, after progressing through roles such as Licensing Manager and Licensing Lead. Additionally, Jake Howells has held the position of Licensing Lead at Foco UK since December 2019. Prior to their career in brand management, Jake Howells was a professional football player with Luton Town Football Club from July 2008 to June 2016, where Jake made over 330 appearances, ranking among the top five all-time appearance holders for the club and achieving various titles and cups while playing in prestigious stadiums across the country.