GoTo Foods
Alexa McGriff is an experienced marketing professional currently serving as the Director of Brand Marketing for Cinnabon at GoTo Foods since December 2024. Previously, Alexa held the position of Group Director, Strategy at Chemistry, where strategic leadership was provided for major accounts and new business pitches. Prior roles include Brand Strategy Director and Senior Brand Strategist at Moxie, where work involved prominent clients such as Starbucks and Walmart. Earlier career experiences include positions as Senior Social Strategist at Huge and Director of Marketing & Direct Programs at United Way of Northwest Arkansas. Alexa holds an M.B.A. in Market Research & Consumer Insights and a Bachelor of Science in Graphic Design and Photography, both from John Brown University.
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GoTo Foods
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Atlanta-based GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 31, 2023, GoTo Foods, through its affiliate brands, is the franchisor and operator of more than 6,700 restaurants, cafes, ice cream shoppes, and bakeries in all 50 states and over 60 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli®, and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition and the only recognition based entirely on what employees report about their workplace experience.