Alexa McGriff

Alexa McGriff is an experienced marketing professional currently serving as the Director of Brand Marketing for Cinnabon at GoTo Foods since December 2024. Previously, Alexa held the position of Group Director, Strategy at Chemistry, where strategic leadership was provided for major accounts and new business pitches. Prior roles include Brand Strategy Director and Senior Brand Strategist at Moxie, where work involved prominent clients such as Starbucks and Walmart. Earlier career experiences include positions as Senior Social Strategist at Huge and Director of Marketing & Direct Programs at United Way of Northwest Arkansas. Alexa holds an M.B.A. in Market Research & Consumer Insights and a Bachelor of Science in Graphic Design and Photography, both from John Brown University.