Krystyna Braxton

Krystyna Braxton is an accomplished professional in sports industry management and retail licensing, currently serving as Director - Retail Licensing (CPG) & New Platforms at GoTo Foods since February 2024. In this role, Krystyna leads license partner relationships and collaborates on strategic initiatives for new retail platforms. Previously, Krystyna held senior managerial positions at NFL Players Inc., overseeing product development and licensing agreements across multiple categories, and at REP Worldwide as an Apparel Licensing Manager. Academic credentials include a Master’s Degree in Sports Industry Management from Georgetown University and a Bachelor of Arts in Journalism from Howard University, along with experience as a Capstone Advisor at Georgetown University.