Rhea Friesen

Rhea Friesen is an accomplished marketing professional with extensive experience in loyalty automation and CRM strategies. Currently serving as the Manager of Loyalty Automation Strategy at GoTo Foods, Rhea has successfully driven over a 13% increase in incremental sales revenue through innovative loyalty programs. Previous roles include CRM Manager - Loyalty at GoTo Foods, where Rhea improved email deployment success rates and modernized compliance standards across a diverse brand portfolio. Rhea's earlier experience includes positions at The Coca-Cola Company, Chick-fil-A Corporate, Steve Jackson Games, and CMON Limited, demonstrating a strong track record in enhancing brand engagement and driving revenue growth. Rhea holds a Bachelor of Arts in Mass Communication with an emphasis on Advertising from Texas State University.