GoTo Foods
Rhea Friesen is an accomplished marketing professional with extensive experience in loyalty automation and CRM strategies. Currently serving as the Manager of Loyalty Automation Strategy at GoTo Foods, Rhea has successfully driven over a 13% increase in incremental sales revenue through innovative loyalty programs. Previous roles include CRM Manager - Loyalty at GoTo Foods, where Rhea improved email deployment success rates and modernized compliance standards across a diverse brand portfolio. Rhea's earlier experience includes positions at The Coca-Cola Company, Chick-fil-A Corporate, Steve Jackson Games, and CMON Limited, demonstrating a strong track record in enhancing brand engagement and driving revenue growth. Rhea holds a Bachelor of Arts in Mass Communication with an emphasis on Advertising from Texas State University.
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GoTo Foods
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Atlanta-based GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands. As of December 31, 2023, GoTo Foods, through its affiliate brands, is the franchisor and operator of more than 6,700 restaurants, cafes, ice cream shoppes, and bakeries in all 50 states and over 60 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli®, and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. GoTo Foods is proud to be Certified™ by Great Place To Work®, the most definitive “employer-of-choice” recognition and the only recognition based entirely on what employees report about their workplace experience.