Lauren Ortwein

Lauren Ortwein serves as the VP of Digital Analytics at Focus Features since August 2017, where responsibilities include audience strategy, media and site analytics, social listening, and advanced analytics such as box office modeling and database analytics. Prior to this role, Lauren held the position of Director of Digital Analytics at Maxus and was an Associate Director for Search & Social, managing significant accounts including Focus Features. Notable achievements include receiving the 2016 Google Search Excellence Award for outstanding contributions in media analytics. Lauren co-founded Farmplicity, an online marketplace for local food, and has held various internships in marketing and social media across multiple companies, including Lionsgate and Asurion. Lauren holds a Bachelor of Science in Business Administration with a focus on Marketing and Operations & Supply-Chain Management from Washington University in St. Louis.