Natalia Knyazeva began their work experience as a Senior Attorney at Pepeliaev Group from October 2005 to December 2008. Natalia then worked as a Senior Attorney at Goltsblat BLP from January 2009 to July 2013. Following that, they joined Watcom Group in August 2013 and held the role of Head of Data consulting department until December 2017. During their time at Watcom Group, they developed and monetized analytical products for shopping malls and played a key role in the development of Focus technologies, a technological spin-off of Watcom. In January 2018, Natalia joined Focus Technologies Inc as the CEO, responsible for operational management and business development. Natalia successfully expanded the company's customer base and entered international markets, including the UAE and Saudi Arabia, while strengthening operations in European countries.
Natalia Knyazeva completed their education with a focus on financial management at the Higher School of Economics from 2005 to 2008. Prior to that, they studied civil law at the Russian Customs Academy from 1998 to 2003. In addition to their formal education, Natalia obtained a certification in "Foundation of Growth" from 500 Startups in March 2021.
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