Karl Waters

Karl Waters is an accomplished creative professional with extensive experience in advertising and copywriting. Currently serving as Chief Creative Officer and Creative Partner at Folk VML since March 2018, Karl has a robust background that includes key roles at Target McConnells as Creative Partner/Director and Joint Creative Director, where tenure lasted from March 2013 to March 2018. Other notable positions include Copywriter at ICAN, Freelance Copywriter, and various roles at Brando Advertising and The Hive Advertising. Karl's early career included editorial positions, such as Telextext Editor at Byrnes Bookmakers and Sub-editor for various publications. Educational qualifications include a Bachelor of Arts in Publishing from the University of the Arts, a Diploma in Film and TV from Cluain Mhuire (GMIT), and a Master's in Advertising from Technological University Dublin. Expertise encompasses work with significant brands such as The Sun newspaper, Barnardos, and the European Commission.