Gracen Matthews

Gracen Matthews is a seasoned marketing professional with extensive experience in campaign strategy and execution across various marketing channels. Currently serving as a Senior Marketing Campaign Specialist at Follett, Gracen previously contributed as a Growth Marketing Specialist and Email Marketing Specialist at Wonderlic, focusing on data-driven strategies, customer retention, and cross-functional collaboration. Prior roles include Email Marketing Specialist at TechnologyAdvice, where Gracen enhanced email campaign effectiveness, and Program Marketing and Events Coordinator at the Jacobson Institute, overseeing marketing campaigns and event logistics. Gracen holds a Bachelor’s Degree in Marketing from the University of Iowa Tippie College of Business.