Melinda Monaco

Director Of Revenue Marketing & Operations at Folloze

Melinda Monaco has a diverse work experience that spans various roles and industries. Melinda is currently the Director of Growth Marketing & Revenue Operations at Folloze, where they conduct analysis to define the ideal customer profile and develops pipeline and performance targets. Prior to this, they served as the Director of Growth Marketing at the same company.

Melinda also has experience as a Member at RevGenius and as a Sr. Manager, Growth & Marketing Operations at TeamSnap. In these roles, they optimized marketing productivity, managed advertising budgets, and developed lead generation and enablement programs.

Before joining TeamSnap, Melinda worked at Life Time Inc. and held a role as a Marketer expanding their knowledge base. Melinda also took a hiatus from their marketing career during this time.

Earlier in their career, Melinda held positions at OpenTable, iPass, PTC, Doosan Hydro Technology, and Vogue International. These roles involved responsibilities such as developing marketing strategies, executing demand generation programs, managing budgets and logistics for events and sponsorships, and assisting in marketing tasks.

Overall, Melinda Monaco has demonstrated expertise in growth marketing, revenue operations, lead generation, and marketing strategy throughout their professional journey.

Melinda Monaco pursued their education primarily in the field of marketing. Melinda first attended the University of Tampa - John H. Sykes College of Business from 2001 to 2005, where they obtained a Bachelor of Science (BS) degree in Marketing. In 2005, they continued their education at the same institution and earned a Master of Business Administration (MBA) degree with a specialization in Marketing, which they completed in 2007.

During their undergraduate studies, Melinda had the opportunity to participate in two semester abroad programs. In 2004, they attended John Cabot University for a semester abroad, focusing on International Business. In 2006, they took part in a Semester Abroad program with IES Abroad, specializing in International Business as well. These experiences likely gave their exposure to global perspectives and international business practices.

In recent years, Melinda has expanded their knowledge and obtained certifications in various fields. From 2018 to 2020, they attended Body Arts & Science International (BASI) to complete the Pilates Instructor Training Program, focusing on Health and Physical Education/Fitness. Additionally, during the same period, they became a Certified Personal Trainer through the National Strength & Conditioning Association, further enhancing their expertise in the field of health and fitness.

Melinda also acquired several certifications related to marketing and technology. Melinda obtained certifications such as "B2B Go-to-Market Strategy: How to Transform Your Business" from LinkedIn in April 2023, "Coaching for Results" from LinkedIn in November 2022, "Account-Based Marketing Foundations" from LinkedIn in March 2021, "Conversational Marketing Certified" from Drift in February 2021, "Playbook Basics Certified" from Drift in January 2021, and "Trailhead Basics Certified" from Trailhead by Salesforce in January 2021. Additionally, they attended various specialized programs and events such as "Leverage Analytics to Power Your Marketing Strategy" by the American Marketing Association in October 2020, "MozCon Virtual 2020" by Moz in July 2020, "Google Analytics Bootcamp" by General Assembly in February 2020, "Code in One Day: HTML + CSS Crash Course" by General Assembly in January 2020, and "Intro to SEO" by General Assembly in January 2020.

Overall, Melinda Monaco has a strong educational background, with degrees in Marketing and an MBA, supplemented by international experiences and certifications in both fitness and marketing-related fields.

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Previous companies

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Timeline

  • Director Of Revenue Marketing & Operations

    April, 2022 - present

  • Director of Growth Marketing

    March, 2021

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