Shelley Hen

Sr. Director, Product Management at Folloze

Shelley Hen has an extensive work experience in product management roles. Shelley is currently working at Folloze as the Director of Product Management, starting in September 2021. Prior to this, they held the position of Senior Product Manager at Folloze starting from August 2020.

Before joining Folloze, Shelley worked at Clarizen, where they held the position of Director of Product Management from February 2018 to August 2020. During their tenure, they led the product strategy and execution of Clarizen's One product, focusing on growth and customer retention. Shelley successfully designed and launched new functionality in resource, financial, and capacity management, enabling the company to secure Fortune 1000 companies as clients. Shelley also collaborated with major companies such as Box, McDonald's, Western Union, and Disney.

Prior to Clarizen, Shelley worked as a Product Manager at Perion from August 2014 to August 2015. In this role, they managed the Codefuel-Dashboard, an online advertising and monetization platform, and analytics for publishers. Shelley also managed B2C search monetization products and optimized their monetization performance through data-driven development and analysis of A|B tests.

Before Perion, Shelley worked at DG as a Product Manager from November 2011 to August 2014. Shelley was the primary product owner of the campaign management platform used by thousands of global agencies. Shelley oversaw the entire product lifecycle, from inception to launch and training, and defined cross-platform infrastructure needs.

Shelley's earlier experience includes working at MediaMind as a Solution Specialist from January 2010 to August 2011. In this role, they were responsible for user experience and managed the beta program for the company's products. Shelley closely collaborated with product managers, technical writers, and R&D teams.

Shelley'scareer began at IT Navigator in 2005, where they served as a Product Manager NAV360 until November 2009.

Overall, Shelley Hen has a strong background in product management, with a focus on strategy, execution, and collaboration with major clients.

Shelley Hen completed their Bachelor of Science degree in industrial engineering and management from Shenkar college, starting in 1999 and graduating in 2003. Shelley pursued further education at Ben-Gurion University of the Negev, where they obtained their Master of Science degree in industrial engineering and management with a focus on Human Factors. Shelley attended this university from 2009 to 2011.

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