Lauretta Cappelletti

Bologna Welcome is the DMO for Bologna. We promote Bologna and attract visitors, events and businesses to the city. Our aims are: - to build Bologna’s international identity and reputation. - to maximize travel and tourism opportunities throughout the whole metropolitan area - to spread the dynamic images of Bologna around the world through the new city brand “is Bologna” What we do: - We are the ultimate resource for visitors and residents to find everything they need about what to do and see in Bologna and its metropolitan area - We provide services like hotel booking, train ticketing, tours booking, special packages,… through the in-house travel agency "BW Incoming". - We work to strengthen Bologna’s position as one of the Italy’s must see destination. - We run conventional and digital marketing and PR campaigns domestically and internationally to encourage prospective visitors to book a trip. - We manage an array of communication channels including: the Bologna tourism official website www.bolognawelcome.com, social media channels, official Bologna Information centers (in Piazza Maggiore and G. Marconi International Airport arrivals area) - We work with domestic and international leading tour operators to ensure they have the latest information about Bologna’s tourism offer and we also offer them tailor-made solutions. - We house the city’s official Convention Bureau. We offer a total event solution service for event organizers, such as: advice on planning meetings, conferences, events, exhibitions, incentives in Bologna. - We mange and promote Palazzo Re Enzo one of the city’s most prestigious venues of Bologna - We cooperate with the Alma Mater Studiorum - Bologna University attracting international students to the most ancient university in the Western World.