Giselle Bleakley

Giselle Bleakley currently serves as the Head of Marketing and CX at Foodstuffs North Island Limited, a position held since September 2022. Previous roles include Head of Sales Strategy and Capability and Group Marketing Manager for Beer, Cider, and Wine at Asahi Beverages New Zealand from August 2018 to September 2022. Giselle has extensive experience in the FMCG sector, having worked as Group Marketing Manager for RTDs and Spirits at Independent Liquor NZ, where notable contributions included developing the Long White Vodka brand, which won an FMCG category award at the NZ Marketing Awards in 2015. Additional experience includes Marketing Manager roles at Pernod Ricard New Zealand and Yum! Restaurants International, as well as Senior Brand Manager positions at Fonterra Brands (Tip Top) Ltd and Category Insight Analyst at Tegel Foods Ltd. Giselle holds a Bachelor of Commerce in Marketing and Management from The University of Auckland.