Bhavin Shah

Bhavin Shah is an experienced professional in data services, digital marketing, and analytics with a robust background in eCommerce and conversion optimization. Currently serving as the Director of Data Services at Foolproof since May 2022, Bhavin previously held the position of Managing Director at bsdshah ltd, providing consulting services to omnichannel and pure-play businesses. Notable past roles include Senior Principal Consultant for Digital Experimentation at Foolproof, and Head of Digital Product Analytics and Optimisation at Eurostar. Bhavin has a strong record of leading teams and developing strategies to enhance digital optimization across various renowned organizations, including Argos, New Look, John Lewis Partnership, and Marks and Spencer. Bhavin holds an MSc in E-business Management from the University of Warwick and a BEng in Electrical and Electronic Engineering from The University of Sheffield.