Alice Bonacina

Alice Bonacina possesses extensive experience in e-commerce and social commerce, currently serving as Senior E-commerce Manager at Foot Locker since November 2021, with full P&L responsibility for Southern European markets. Prior to this role, Alice worked at Luxottica as Social Commerce Manager and E-Commerce Specialist, where strategic social commerce initiatives and calendar management were implemented. Additionally, Alice served as an Editorial & Promotional Planning Assistant and Marketing and Sales Consultant at ALIQUID S.R.L., focusing on comprehensive marketing strategies. Educational qualifications include a Master’s degree in Management and Design of the Service Industry and a Bachelor’s degree in Sociology from Università degli Studi di Milano-Bicocca, along with digital marketing training from Google.