Gerald Flores

Gerald Flores is an accomplished creative leader with extensive experience in content strategy and editorial operations within the sports and footwear industries. Currently serving as the Director of Creative Studio - Copy & Editorial at Foot Locker since November 2023, Gerald establishes brand voice and develops marketing narratives to enhance campaigns. Previously, as Senior Director of Content & Strategy at Nice Kicks, efforts included shaping content strategy across various platforms and optimizing editorial and social content practices. Gerald's background also includes significant roles at Bleacher Report as a Senior Creative Content Strategist, and Complex Networks as Editor in Chief of Sole Collector, where leadership grew the sneaker publication's visibility. Earlier experience includes serving as Associate Editor for Footwear News at Fairchild Media. Gerald holds a Bachelor of Arts in Communication and Media Studies from Montclair State University and an Associate of Arts in Business Management from Berkeley College.