Sharon Tuff

Sharon Tuff has had a progressive career in the sports industry with a focus on commercial and engagement roles. Sharon has held positions such as Chief Commercial & Engagement Officer at the Football Association of Wales and Founder & CEO of Clique Squared Ltd, focused on driving business growth in sport and entertainment. Sharon has also served as a Senior Advisor in organizations like Common Goal and Game of Our Lives Foundation, contributing to impact sponsorship, strategy, and operations. Throughout their career, they have maintained a strong emphasis on leveraging sports as a platform for social change and purpose-driven initiatives.

Sharon Tuff completed a degree in Public Policy at Solent University from 1994 to 1997, focusing on politics, economics, law, and social sciences.