Andrew Wakeford is an experienced research professional currently serving as Head of Research at Footballco since April 2022. Prior to this role, Andrew held positions at Condé Nast as Research Lead, where responsibilities included enhancing customer experiences and generating revenue for prominent brands such as Vogue and GQ. Andrew's background also includes research management roles at 2CV, focusing on market research for the gaming and sports industries, and serving as a Customer Insight Analyst for The Football Association, delivering strategic research for key initiatives. Andrew's earlier experience includes a Senior Research Executive role at 2CV and a New Business Executive position at WFCA plc. Andrew holds a 2:1 BA Hons degree in English Language and Linguistics from the University of York.
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