Samah Safa

Samah Safa currently holds the position of Head of Digital at SMC الوسائل since May 2024 and serves as Business Development Director for Sport Partnerships at Footballco, a role commenced in July 2022 following the acquisition of Karmic. In this capacity, Samah is part of the Senior Executive Management team, focusing on launching and expanding the sporting partnership division in the UAE and Saudi Arabia. As a Business Development Director at Karmic since March 2014, Samah has contributed to the growth of digital media, marketing, and communications across multiple countries in the region. Prior experience includes serving as Regional Sales Director at Net Advantage, where responsibilities included developing sales strategies in the media and advertising sector, along with an earlier role as Sales Manager at Maktoob Group. Samah holds a BA in Marketing from the Lebanese American University, earned between 2001 and 2007.