Footprints AI
Bogdan Sirbu has gained a diverse range of experience in the digital marketing and media industry. Bogdan is the Owner & CEO of Full Out Media, a performance-based digital agency that specializes in online marketing strategies and results-driven campaigns. Prior to that, they served as the Head of Media Sales at Footprints, a retail media platform that helps physical retailers increase profitability through intention-based consumer behavior data.
Before these roles, Bogdan worked as a Digital Media Manager at thegroup romania, where they developed digital media strategies for various clients and implemented performance and awareness campaigns across multiple platforms. Bogdan also worked as a Performance Media Manager at United Media-Media Agency, handling campaign optimization and account management for numerous clients. Additionally, they worked as a PPC Account Manager at Web Ventures and as a Junior Channel Marketing Executive at Bitdefender Romania, where they were responsible for promotional campaigns, lead generation, and partner relationships.
Bogdan began their career as a Fundraising Representative at The Association of Economists Students in Romania (NGO). Throughout their career, they have gained expertise in areas such as search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing.
Bogdan Sirbu obtained a Bachelor's degree in International Business and Economics from the Academia de Studii Economice din București, where they studied from 2009 to 2012. Following this, they pursued a Master's degree in Brand Management and Corporate Communication at the Scoala Nationala de Studii Politice si Administrative (SNSPA) from 2013 to 2015.
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Footprints AI
Footprints is one of the most advanced AI-driven Retail Media platforms in the world, helping physical retailers generate a new high profit margin revenue in 3 months or less. Retail Media will be a $100 billion market by 2025. This means that 1 in 4 dollars in digital ad spend will be on media platforms that leverage intent-based customer behavior data. Footprints is part of the global Microsoft Pegasus program, a cohort of 12 high-impact AI startups worldwide with the most viable solutions to transform the physical retail model into an AI-driven business model. Footprints' unique technology enables physical retailers to turn anonymous traffic into profitable, predictable audiences by leveraging our proprietary offline-to-online behavioral data fusion, artificial intelligence and algorithmic automation. Since 2017, Footprints has pioneered AI technologies that enable physical retailers to: - Enable an automated omnichannel retail media service - Become the brand of choice in local communities - Expand more profitably into new local communities Footprints is currently working with Tier 1 retailers and retail properties to transform their offline and online visitors into retail media. Every day, Footprints orchestrates and processes billions of visits, searches, and purchases from offline and online retail environments for YOU, to meet your customers' needs better than ever before. The result? A seamless shopping experience, more customers, more sales, and a new high profit margin revenue. Retail Media is the #1 priority for retailers everywhere, who can now offer personalized and curated content to their customers around the world. Are you ready to deliver more value? Schedule an appointment today!