Footprints AI
Dan Marc has a diverse work experience that spans various roles and industries. Dan is currently the Founder & CEO of Footprints AI, a company focused on helping retailers capture and monetize customer data. Prior to this, they were a Co-Owner and Co-Founder & CEO of Fullscreen Digital, where they played a crucial role in the company's growth and success. Dan also worked at Havas Group as the Head of Digital Strategy & Scouter, and at eightytwenty as a Strategy Planning Director and Strategic Planner. Dan served as the Chief of Innovation Officer at Ripple Technologies Ltd. Additionally, Dan was a member of the Regulatory Affairs Committee at IDMA, where they actively represented the views and opinions of the Irish Direct Marketing Association. Earlier in their career, they held positions at eightytwenty/4D and Graffiti BBDO. Overall, Dan has a strong background in digital strategy, innovation, and marketing.
Dan Marc attended Universitatea OVIDIUS din Constanta from 2002 to 2006, where they obtained a Bachelor's degree in Journalism and Communication Science.
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Footprints AI
Footprints is one of the most advanced AI-driven Retail Media platforms in the world, helping physical retailers generate a new high profit margin revenue in 3 months or less. Retail Media will be a $100 billion market by 2025. This means that 1 in 4 dollars in digital ad spend will be on media platforms that leverage intent-based customer behavior data. Footprints is part of the global Microsoft Pegasus program, a cohort of 12 high-impact AI startups worldwide with the most viable solutions to transform the physical retail model into an AI-driven business model. Footprints' unique technology enables physical retailers to turn anonymous traffic into profitable, predictable audiences by leveraging our proprietary offline-to-online behavioral data fusion, artificial intelligence and algorithmic automation. Since 2017, Footprints has pioneered AI technologies that enable physical retailers to: - Enable an automated omnichannel retail media service - Become the brand of choice in local communities - Expand more profitably into new local communities Footprints is currently working with Tier 1 retailers and retail properties to transform their offline and online visitors into retail media. Every day, Footprints orchestrates and processes billions of visits, searches, and purchases from offline and online retail environments for YOU, to meet your customers' needs better than ever before. The result? A seamless shopping experience, more customers, more sales, and a new high profit margin revenue. Retail Media is the #1 priority for retailers everywhere, who can now offer personalized and curated content to their customers around the world. Are you ready to deliver more value? Schedule an appointment today!