Sandra Ribicic Ballabio

Sandra Ribicic Ballabio currently serves as a Luxury Travel Advisor at Fora Travel, a position held since February 2024. Previously, Sandra accumulated substantial experience at Union Square & Co., where roles included Director of Special Sales & Custom Publishing, Director of Special Sales, Senior Manager of Special Sales, and Director of Premium Sales from October 2004 to August 2025. Prior experience includes a Sales Manager position in Premium Sales at Penguin Random House from November 1999 to October 2004, an Account Executive role at HarperCollins Publishers for a brief period in 1999, and work as a Custom Publishing/Premium Sales Assistant/Coordinator at Random House, Inc. from February 1997 to May 1999. Sandra Ribicic Ballabio holds a BA in English and Education from Rutgers University and has completed several continuing education courses at New York University.