Samira Demeis

Samira Demeis brings a wealth of world-class, seasoned experience in hospitality to lead Forbes Travel Guide's expansion into the Middle East and Africa. Most recently, Demeis spent 15 years with Hospitality Marketing Consultants (HMC) in the Middle East, where she successfully guided hotel partners to grow profits and increase their market share.

Her background includes significant international exposure serving in a variety of senior management positions. Initially working with Best Western Australia in the role of National and International Sales and Marketing Manager, she later joined Accor and moved through the ranks from Director of Sales and Marketing, to Executive Assistant Manager, and ultimately General Manager. From there, Demeis resided in Korea and China while serving as Director of Business Development and Executive Assistant Manager for the Hilton Group.