Irina Orlandini Avrutskaya

Irina Orlandini Avrutskaya is a seasoned professional in the hospitality and marketing sectors, currently serving as Founder and CEO of SPAECIAL visionary producers since March 2022 and Like4Like Consulting since May 2014, where the focus is on strategic consultancy for hospitality development. As a book writer and columnist for Forbes, Irina authored bestsellers including "Battle for a Guest. Strategy and Tactics of Restaurant Marketing" and “120 Tools of Restaurant Marketing." Previously, Irina held prominent roles such as Dean of Marketing, Business Development & Innovation at Novikov Business School from 2017 to 2022, Brand Director for TGI Fridays and Costa Coffee, and Director of Strategy and Business Development for Papa John's International in Russia and CIS. Educational achievements include a Master of Arts from The University of Manchester and completion of an Executive Leadership Program at THNK School of Leadership.