Force Marketing
Jodi VanderLaan is an experienced Paid Media Manager at Force Marketing since March 2011, overseeing a monthly budget exceeding $900k and leading a team of digital specialists in various advertising formats. With a strong background in digital advertising, Jodi has previously held positions as Senior Paid Media Specialist, Senior Marketing Strategist, and Director of Audience Management, contributing significantly to client goals and managing substantial monthly budgets. Jodi's expertise extends to customer data analytics and targeted marketing strategies, ensuring campaigns effectively reach desired audiences. Earlier experience includes a marketing assistant role at Christ Memorial Church and an internship at JW Marriott, focusing on event planning and execution. Jodi holds a Bachelor of Science in Advertising and Public Relations from Grand Valley State University.
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Force Marketing
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Force Marketing is one of the nation's leading providers of technology-enabled, data-driven multi-channel marketing services for automotive clients. We have a reputation throughout the industry for helping our clients achieve tremendous results through data-driven marketing solutions. Headquartered in Atlanta with an office on Madison Avenue in New York City, our dynamic and talented team creates campaigns that yield record-breaking sales and service for our clients month after month. Our vision is to evolve the dealer-to-customer shopping experience. Technology is our backbone, as we utilize our proprietary Helix Marketing Automation Platform to manage data, communicate opportunities and execute campaigns that help clients capture and engage more car shoppers using multiple marketing channels. Through a streamlined combination of direct marketing, email marketing, SEM, SEO, programmatic video and much more, we deliver results for large dealer groups, Tier II ad associations and OEMs throughout the U.S. and in Canada. If you want to find out more about our proven automotive multi-channel marketing strategies, our Helix technology, or to learn more about how you can join our growing team, visit our website at http://www.forcemktg.com or contact us today!