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Melissa Lush

Chief Marketing Officer at Force of Nature Clean

Melissa Lush has extensive experience in marketing and brand strategy. Melissa served as the Chief Marketing Officer at Force of Nature Clean, where they successfully created a beloved brand and grew the direct-to-consumer business. Melissa managed all marketing channels and digital marketing efforts, resulting in increased customer acquisition, retention, and e-commerce sales.

Melissa also worked at Staples as the Senior Marketing Director of Global Brand Strategy. In this role, they oversaw campaign, communications, and integrated media strategy for the $26 billion brand. Melissa led the shift from a siloed channel-based model to an integrated, customer-centric communications approach across both B2B and B2C channels.

Prior to their time at Staples, Melissa held various roles at Procter & Gamble. Melissa served as the Global Marketing Director for the Gillette brand franchise, where they were responsible for brand equity, positioning, segmentation, and digital strategy. Melissa also led new product development and marketing for the company's largest haircolor brands, resulting in successful product launches and increased sales.

Melissa's expertise has also been sought after by MassChallenge, where they serve as a Startup Accelerator Judge & Mentor. In this role, they provide guidance and support to entrepreneurs in branding, go-to-market strategy, and marketing resource allocation.

Overall, Melissa Lush has a proven track record of driving business growth through strategic marketing and brand initiatives.

Melissa Lush holds a Bachelor of Arts (BA) degree in Psychology from Colgate University. Melissa also obtained a Master of Business Administration (MBA) degree with a focus on Marketing from Georgetown University McDonough School of Business. The specific start and end years for their education are not provided.

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Timeline

  • Chief Marketing Officer

    January, 2014 - present