Scott Lyons

Associate Director (Europe) at Ford

Scott Lyons has extensive experience in strategic partnerships and commercial development within the automotive and technology sectors. Currently at Ford Motor Company since February 2013, Scott has held various roles, focusing on in-vehicle experiences, entertainment partnerships, and corporate strategy aimed at enhancing driver engagement. Notable achievements include co-founding the Ford MakeItDriveable initiative to foster partnerships with startups. Prior to Ford, Scott served in key positions at Motorola Mobility, overseeing international market development and global music marketing, and held management roles at BP and Digit, where strategic business development was emphasized. Scott also co-founded a media agency and began their career at MTV Networks, excelling in press relations. Scott holds a degree from the University of South Florida.

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