FordDirect
Derek LaChance is an experienced professional in digital performance consulting, currently serving as a Senior Digital Performance Consultant at FordDirect since July 2017, where responsibilities include acting as the primary contact for Ford & Lincoln dealers regarding all digital matters and analyzing digital marketing strategies. Prior to his role at FordDirect, Derek worked at Cars.com from February 2009 to June 2017, contributing as a Digital Media Consultant and advancing to positions including Digital Media Senior Representative and Field Sales Manager for the New England region. Earlier experience includes serving as an Area Manager at Enterprise Rent-A-Car from December 1996 to May 2005. Derek holds a Bachelor of Arts in Communication from the University of New Hampshire, completed in 1995.
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