Jessica Aponte

Jessica Aponte is an experienced professional in digital marketing and strategic consultation, currently serving as a Strategic Solutions Consultant - Advertising for FordDirect since October 2018, where responsibilities include collaborating with the AdVantage team on growth strategies and providing insights into product development and training. Prior to FordDirect, Jessica was a Digital Performance Consultant, acting as the primary contact for Ford & Lincoln dealers on digital marketing strategies. Jessica's earlier experience includes roles at Cars.com, where sales growth and account retention were primary focuses, and Gatehouse Media/Propel Marketing, where digital sales consulting was emphasized. Jessica holds a Master's Degree in Industrial and Organizational Psychology from Capella University and is pursuing a Post Graduate Certificate in Data Science & Business Analytics from Texas McCombs School of Business.