Keith Hoyt

Keith Hoyt is an accomplished digital performance manager with extensive experience in the automotive industry. Currently serving as the Digital Performance Manager for Lincoln in the Great Lakes Market Area at FordDirect since August 2018, Keith previously held the role of Dealer Performance Manager for the Detroit Region. Prior experience includes positions at CDK Global as a Ford Digital Trainer, and various roles at L2TMedia, Digital First Media, Edmunds.com, Dealertrack Technologies, ChannelNet, and AutoTrader.com. Throughout a career spanning over two decades, Keith has demonstrated expertise in driving new business, developing comprehensive digital marketing solutions for automotive retailers, and managing client relationships to enhance sales in various market sectors.