Marcella Sperando is a skilled Digital Performance Consultant with extensive experience in the automotive industry, currently managing a revenue target exceeding $7 million at Ford Direct Markets since July 2021. In this role, Marcella oversees dealer relationships, focusing on process improvements and marketing performance. Prior to this, Marcella served as a Digital Performance Representative for FordDirect, covering the West Market and Great Lakes. Previous roles include Inside Sales/Appointment Setter at Affinitiv Inc, BDC Internet Sales Manager at Arlington Nissan, Internet Marketing Specialist at Dealer e Process, and Internet Manager/BDC Manager at McGrath Acura of Westmont.
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