Suren Edara

Suren is vice president, IT operations, data and services. In this role, Suren leads enterprise cloud and hosting operations, internal tech support, and FordDirect’s data and services platform.

Prior to joining FordDirect, Suren gained significant experience in auto retailing, finance, and banking at RouteOne and ABN AMRO, leading data architecture and development teams and running IT operations and DevOps processes. His 17 years of experience at RouteOne gives him an ample background with auto dealerships and automotive retailing.

Suren earned a bachelor’s degree from Acharya Nagarjuna University in Andhra Pradesh, India and a master’s degree from Wayne State University.