FordDirect provides a comprehensive Web presence and offers digital marketing services that help Ford and Lincoln franchised dealers sell more vehicles. 

Automotive

FordDirect

FordDirect's headquarters in Dearborn, MI, United States

This department oversees the strategic direction and administration of technology-related initiatives within the organization.

Technology Management

This department focuses on analyzing and optimizing digital marketing strategies to enhance performance and drive results.

Digital Performance

The Digital Performance Management team at FordDirect focuses on optimizing the online performance of Ford and Lincoln dealerships. By analyzing digital marketing strategies, tracking key metrics, and providing actionable insights, the team empowers dealers to enhance their web presence, drive sales, and improve customer engagement in the competitive automotive market.

Digital Performance Management

The Leadership Team at FordDirect drives the strategic vision and operational effectiveness of the company. Comprising key executives from technology, finance, compliance, and product management, the team collaborates to enhance digital marketing solutions and ensure seamless integration of services for Ford and Lincoln dealers. Their collective expertise fosters innovation and strengthens dealer engagement, ultimately aiming to boost vehicle sales and client satisfaction.

Leadership Team

This department oversees the strategy, development, and lifecycle of products to ensure they meet market needs and business objectives.

Product Management

The Technology Development team at FordDirect is responsible for creating and enhancing digital solutions that empower Ford and Lincoln dealers to optimize their online presence and drive vehicle sales. This team leverages expertise in software development, cloud services, data architecture, and cybersecurity to innovate and implement cutting-edge technologies that improve digital retailing experiences and ensure robust security measures for sensitive customer data.

Technology Development

This department focuses on analyzing business needs and technical requirements to improve processes and solutions.

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Other teams

Digital Performance

Digital Performance Management

Leadership Team

Product Management

Technology Development

Business Analysis