Barbara Matamoros

Barbara Matamoros is a seasoned professional in sales and marketing within the senior living and healthcare sectors. Currently serving as Corporate Director of Sales and Marketing at Forefront Living since September 2019, Barbara oversees the sales and marketing efforts for the organization, which includes the Presbyterian Village North community and Faith Presbyterian Hospice. Prior to this role, Barbara held the position of Director of Sales and Marketing at Presbyterian Communities and Services, where responsibilities included strategic business planning for multiple communities and a hospice. Previous experience also includes managing a Geriatric Care Management Program with Elder Care Partners/Senior Source and a long tenure at Greystone Communities, ultimately serving as Vice President of Marketing Services. Barbara's career began at Cornerstone Health Management, focusing on marketing and operational support for geriatric specialty programs. Barbara holds a BBA in Marketing from Texas Tech University's Rawls College of Business.