Sherlin Lee

Sherlin Lee is an experienced E-commerce professional currently serving as the Key Account Manager for South East Asia at FOREO since December 2022, focusing on building and managing long-term relationships to boost online sales. Previously, Sherlin held the position of Regional Key Account Manager at Atome, overseeing regional brand collaborations and merchant strategies. Sherlin's experience also includes serving as a Key Account Manager at Lazada, where responsibilities encompassed business development for digital goods and personal care FMCG. Earlier career roles include an Account Executive at Pico Art International Pte Ltd, a travel consultant, and experience in sales and marketing with Appco Group Asia and Resorts World Sentosa. Sherlin holds a Bachelor of Applied Science in International Business from the University of Birmingham and a Diploma in Leisure and Resorts Management from Temasek Polytechnic.