Sugandha Saigal

Sugandha Saigal is an experienced marketing professional with a strong background in e-commerce and digital communication. Currently serving as Senior Manager for E-commerce D2C at Forest Essentials since August 2022, Sugandha leads the business and digital strategies for the Indian and UK markets. Prior roles include Senior Manager of Marketing at Hero Cycles Ltd, where Sugandha managed digital transformation initiatives, launched a unified branded community, and executed successful campaigns that significantly boosted sales and engagement. As Head of D2C Digital at Bombay Shaving Company, Sugandha oversaw the online direct-to-consumer vertical while leading brand marketing communications. Additional experience includes consulting for Kool Kanya and contributions to the marketing landscape at Broomberg Services and EY. Sugandha holds a Master's degree in Business/Commerce from Delhi University and a Bachelor's degree from Gargi College.