Forethought
Oya Ceri has a diverse range of work experience spanning over several years. Starting in 2006, Oya worked as a Sales Specialist at Telstra until 2008. Following this, they held a role as a Banking Advisor - Level 2 at NAB from 2009 to 2010. Oya then worked as a Customer Service Representative at Jetstar Airways from 2010 to 2011. In 2011, they briefly worked as a Customer Service Manager at the Australian Bureau of Statistics before transitioning to Lumo Energy as a Sales and Service Specialist from 2011 to 2014. In 2018, Oya held various positions, including Client Relationship Manager at South Yarra BMW, Intervention Specialist at AGL, and Business Owner at OYA Productions. Most recently, they have been working at Forethought, first as a Field Recruitment Officer from 2019 to 2022, and currently as a Field Operations Lead.
Oya Ceri has an educational background in multimedia and coastal management. In 2004-2005, they attended Southern Cross University and obtained a Bachelor of Applied Science (B.A.Sc.) degree in Coastal Management. In 2005-2006, they studied at Swinburne University of Technology, earning a Certificate II in Intermedia/Multimedia. Additionally, they pursued further education at Victoria University in 2006-2007, obtaining an Advanced Diploma in Multimedia. In 2021, they also obtained a certification titled "After Effects Compositing: 4 Color Keying" from LinkedIn.
Forethought
Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice. This work has underpinned our clients have achieving significant outcomes, and this has been recognised with international awards. Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs. We specialise in: • Brand • Advertising • Communications • Customer experience We provide insights, diagnostics and measurement for: • Strategy • Execution • Performance tracking Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy: • Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution. • Prophecy ADvance = advertising testing with cost effective, rapid turnaround. • Prophecy Experiences = modelling and diagnostics for customer experience. • Prophecy Protect = modelling and diagnostics on drivers of defection. • Prophecy Tribes = machine-learning enhanced accuracy in segmentation.