Forethought
Timothy O'Brien has extensive experience in business and marketing consulting, specifically in brand strategy and customer experience. Timothy has worked with clients in various industries and countries, including Asia Pacific and North America. Timothy has also held roles as a Senior Vice President and Vice President Consulting at Forethought. Before that, they worked as a Business Analyst at Accenture.
Timothy O'Brien completed their education at various institutions. Timothy attended Cairns State High School from 1997 to 2001. Later, they enrolled at The University of Queensland, where they pursued a Bachelor's degree in Business Management (Marketing) & Arts (Psychology) from 2002 to 2006. In 2006, they also studied on an exchange program at The University of Hong Kong, earning a Bachelor of Business Administration. Timothy continued their education at The University of Queensland, completing an Honours degree in Marketing in 2007, achieving First Class honors.
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Forethought
Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice. This work has underpinned our clients have achieving significant outcomes, and this has been recognised with international awards. Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision. Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs. We specialise in: • Brand • Advertising • Communications • Customer experience We provide insights, diagnostics and measurement for: • Strategy • Execution • Performance tracking Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy: • Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution. • Prophecy ADvance = advertising testing with cost effective, rapid turnaround. • Prophecy Experiences = modelling and diagnostics for customer experience. • Prophecy Protect = modelling and diagnostics on drivers of defection. • Prophecy Tribes = machine-learning enhanced accuracy in segmentation.