Forethought is a Marketing Advisory, Strategy and Analytics company, focused on partnering clients to provide the market and customer evidence that drives business outcomes across Brand, Communications, Customer Experience and Offer Optimisation. 

Forethought is an international award-winning marketing science consultancy partnering with marketers and brands operating in B2B or B2C environments to help them grow market share and improve margin. 

To better understand consumer behaviour, Forethought pioneered modelling consumers’ implicit, discrete emotions versus their rational drivers of choice.  This work has underpinned our clients have achieving significant outcomes, and this has been recognised with international awards.

Using quantitative methods underpinned by world-leading advanced analytics and qualitative methods, Forethought gives marketers decision-making precision.  Our customer insights, evidence, diagnostics and frameworks enables management to confidently impact their organisation’s ability to gain and retain customers via brand, communications, advertising and customer experience programs.  


We specialise in:
•	Brand
•	Advertising 
•	Communications
•	Customer experience


We provide insights, diagnostics and measurement for:
•	Strategy
•	Execution
•	Performance tracking


Forethought offers exclusive access to the Prophecy® Customer Analytics including modelling, diagnostics, and simulators for impactful customer strategy:
•	Prophecy Thoughts & Feelings® = modelling rational vs implicit emotions driving choice for brand and advertising strategy and creative execution.
•	Prophecy ADvance = advertising testing with cost effective, rapid turnaround.

•	Prophecy Experiences = modelling and diagnostics for customer experience.
•	Prophecy Protect = modelling and diagnostics on drivers of defection.

•	Prophecy Tribes = machine-learning enhanced accuracy in segmentation.



Advertising

Analytics

Marketing

Forethought

Ken Roberts

Andrew Morton

Sheona Bello

Susan Snowball

Isobell Roberts

Carissa Cater

Timothy O'Brien

Stewart Warren

The Marketing and Communications team at Forethought is responsible for crafting and implementing strategic marketing initiatives that effectively communicate the value of the company's advanced analytics and consulting services. This team collaborates closely with clients to showcase insights derived from consumer behavior research, while also overseeing the creation of impactful visuals and digital content. By leveraging innovative communication strategies, they aim to enhance brand awareness, drive customer engagement, and support measurable business outcomes for both B2B and B2C clients.

Marketing and Communications

Leadership Team

Research and Analysis

Finance and Operations

Marketing and Communications

About

Team members

Other teams at Forethought

Leadership Team

Research and Analysis

Finance and Operations