Forever New Clothing
Amanda C. is a seasoned entrepreneur and leader, recognized as the co-founder of Forever New Clothing, which was established in 2006 and has grown to over 300 stores and 2500 employees. With extensive experience in product development and management, Amanda previously served as a Womenswear Product Manager at MYER for over a decade, overseeing both house and national brands. In addition to corporate achievements, Amanda has contributed to the education sector as a scholarship donor, mentor, and guest lecturer at the Wade Institute of Entrepreneurship, supporting young female founders. Amanda holds an Executive Master of Arts from the University of Melbourne and a Bachelor of Arts from the University of Cape Town, along with a diploma in Fashion Design from the Cape Town Academy of Fashion Design. Furthering professional development, Amanda participated in a program at Saïd Business School, University of Oxford in late 2021.
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Forever New Clothing
Emerging in 2006 as a womenswear brand created for a mother and daughter to shop together, Forever New has expanded at a rapid rate to trade globally in 300 stores across 10 countries around the globe. This unique brand proposition forms the core of our business, we design fashion that can be worn across multiple age groups, always adding our own perspective on trends to create something uniquely Forever New. We are dedicated to ‘making it her moment’ with fashion that makes her feel beautiful and confident, no matter what she’s doing; celebrating a milestone, graduation ceremony, first date, job interview, travelling, or just heading into the office, Forever New makes every moment special. Our teams in head office, our retail stores, and our distribution centre combine to make Forever New what it is today. We know that our success is not only built on our sophisticated product offering and dynamic business model but, on the energy, talent, and passion of our dedicated team who work collaboratively to achieve excellence in everything they do.