Preeti Choudhary

Preeti Choudhary is an accomplished professional with extensive experience in the fashion retail industry, currently serving as Vice President at Forever New Apparels Private Limited since August 2013. In this role, Preeti drives business growth through product strategy development, inventory optimization, and team leadership to achieve robust commercial results. Previous positions include Assistant Vice President and various critical roles in buying, planning, and product strategy, demonstrating a strong proficiency in operations management and strategic planning. Preeti's career also includes experience at Puma and Arvind Brands, focusing on merchandising and vendor management, and a foundation in retail planning at Pantaloon Retail India Ltd. Preeti holds a Master of Fashion Technology from the National Institute of Fashion Technology, alongside dual degrees in Physics from Delhi University.