Lauren Dayton

VP, Marketing & Strategy at IdeaCloud

Lauren Dayton is the VP of Marketing & Strategy at IdeaCloud. Lauren has over 13 years of experience in marketing and has held several senior positions at well-known companies. Lauren Dayton started their career as a Digital Marketing Instructor at General Assembly. Lauren then went on to be the Sr. Director of Marketing at SteelHouse and Demand Media. In 2016, they became the VP of Digital Consumer Marketing at Thrill One Sports & Entertainment where they led all digital marketing, e-commerce, and digital fan engagement for Nitro Circus and Thrill One brands including Nitro Circus and Street League Skateboarding. In March 2021, Lauren Dayton joined Lime Street Agency as the SVP Marketing Strategy.

Lauren Dayton earned their MBA in Strategic Marketing from the W. P. Carey School of Business at Arizona State University. Lauren also holds a Bachelors of Science in Mass Communications from Towson University.

Some individuals on their team include Alma Derricks - Head of Strategy, Trevor Orr - Content Director. Lauren Dayton works with Jay Williams - Head of Partners, Ecosystems & Social Impact, Jake Osborne - VP, Business Development, and Jesse Parent - CTO. Lauren Dayton reports to Jeff Day, CEO.

Links

Previous companies

Thrill One Sports & Entertainment logo
Scholastic logo
General Assembly logo

Timeline

  • VP, Marketing & Strategy

    Current role

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